Outsourcing Graphic Design Vs. In-House Hiring! Which Is Better for Your Business?

Are you wondering about the right decision, whether outsourcing graphic design tasks or hiring an in-house designer for your business, especially, with the fast-growing business world around us. Keep in mind that graphic design services have a huge impact on your business’s success, thus, the decision of outsourcing graphic design or not must come from your business’s needs and possibilities. As it is important to have the right tools and resources to succeed, however, paying for these tools may not be a cost-effective investment for your company at the current time. To help you, we are going to list the full information you need to make a well-informed decision, with identifications, comparations, and pros listing, let’s get started!  

What Is In-House Graphic Design?

Insource graphic design is the used term to describe the graphic design services provided by an in-house team of designers and art directors, who attend to the office on specific hours basics. The in-house graphic design services are typically provided within a company, by a dedicated design department, which held the responsibility to create and develop your brand identity elements, website design, social media designs, and other graphic needs. This graphic design type offers the benefit of having a team of designers that is familiar with the company’s goals and brand identity, furthermore, is dedicated to meeting the company’s standards in all details.  

What Is Outsourcing Graphic Design?

Outsourcing graphic design is when businesses or organizations hire an outside graphic design company or graphic design agency to provide their graphic design work, whether this was per project contract or per time. These graphic design services can range from logo design to website design to print design, or to a full visual identity study. Moreover, outsourcing graphic design can be a cost-effective way for businesses, especially start-ups, to get high-quality designs without the cost of hiring full-time designers, and providing them with the required tools and software. Thus, outsourcing graphic design is a great way for businesses to access a range of professional talent without having to invest in a full-time design team, as these talented graphic designers can provide creative solutions, while you can stay a part of the whole designing process. One more, outsourced graphic design projects are often done faster and with high quality than hiring an in-house designer.  

Outsource Graphic Design Work or Keep It In-House?

The decision to outsource graphic design work, or even digital services, or to keep it in-house is a personal one and will depend on your business’s current indicators, and budget. On one hand, if you are a small business with limited resources and budget, outsourcing may be the most cost-effective option, as it gives you access to experienced designers who have their own required tools and software, moreover, are able to provide out-of-the-box solutions. On the other hand, if you have the resources to hire and train an in-house team, this will give you the advantage of keeping design work in-house, and then you will have more control over the creative process, and its timeline. However, ensuring that your brand remains consistent and that quality is maintained is something that you can guarantee with both options as long as you choose correctly and stay involved. And keep in mind, that the right decision is up to you and your business requirements.  

Why Outsource Graphic Design?

Outsourcing graphic design is an increasingly popular option for businesses, even large international corporates. Due to its cost-effective services, and helping businesses to benefit from the expertise of a professional graphic designer without the overhead costs of hiring a full-time employee. Additionally, outsourcing graphic design allows businesses to hire creatives no matter what are their locations, instead of a single in-house designer, and this can be especially beneficial for businesses that need to source specific design skills for a specific time.  

When to Outsource Your Graphic Design Tasks?

Outsourcing graphic design tasks can be beneficial for businesses at any point of their growth, when they need a certain skill or going through one of the next situations:

• Planning to run a social media campaign and aim to add some extra creative designs with it.
• A limited budget but still need graphic design services to launch your business or project.
• Outsourcing is a cost-effective solution if you need a high level of design expertise.
• If you are in the process of scaling up your business operations and need to quickly meet customer demands.
• Reach worldwide talents, particularly with today’s technology and the possibility to meet with people from the other side of the world like they are with you in the same room.
• Professional graphic designers are experienced and can help ensure the highest quality product.

Top 9 Graphic Design Tasks You Can Outsource:

So, if you are wondering which graphic design projects or tasks you can outsource to a graphic design agency, then, let us introduce to you the popular tasks that you will be happy to outsource:

1. Logo Design:

Outsourcing logo design can be done through direct connection or a platform like Fiverr or Upwork, or wherever you can find qualified and experienced graphic designers who specialize in logo design.

2. Brand Identity Design:

Brand identity design is a complex process that includes a lot of details and creativity, thus, outsourcing this task to a professional graphic design agency or freelancer will give you great results.

3. Social Media Design:

Existing on popular social media platforms is more than necessary, however, to gain results you must exist in a professional way with effective content creation and professional graphic designs. Moreover, outsourcing social media designs is considered one of the most popular outsourced graphic design works.

4. Infographics:

Infographics are a great way to visualize complicated data and make it easier to understand with clear and consistent flow. More than that, you must outsource infographic design to a specialist graphic designer who appreciates the importance of listing information clearly.

5. Brochure Design:

Brochures are a popular used way to present your business and products, thus, providing an eye-catching design is important to achieve your goal from it.

6. Website Design:

Creating a website is important, however, creating a website with the right web development, SEO, and graphic design is the key to making it a successful one and getting actual results, thus, outsourcing website design to a professional is more than effective.

7. App Design:

App design must involve designing a user-friendly and visually appealing interface that is understandable to people, and easy to use, to ensure that people stay in the app and do not leave it immediately after entering.

8. Packaging Design:

Packaging is your key to persuading people to buy your products without being around, thus, product packaging must be done professionally with an expert designer.

9. Motion Graphics Design:

Motion graphics design is all the creation of videos and websites you need for your business, however, the indicators of a successful digital video creation are always changing, thus, dealing with professionals is more than necessary.  

5 Benefits of Outsourcing to A Graphic Design Company:

Outsourcing your graphic design needs to the right graphic design agency will give your business amazing benefits, including:

1. Cost Savings:

The sure thing is that a professional graphic design company will save you time, money, and resources by providing a wide range of services at a lower cost than hiring an in-house designer and buying equipment.

2. Improve Quality:

Professional graphic designers have the experience and knowledge to create high-quality designs that meet your visual identity specifications, and deliver your brand message effectively, which will create a strong, and consistent visual identity for your business.

3. Increase Efficiency:

Having high experience with the latest design software and techniques means that your projects will be completed quickly and efficiently with the best results that will catch your client’s attention.

4. Access to Expertise:

Accessing the great community of freelancer graphic designers with all its creation, innovation, and uniqueness, will help you find the best version of your dream designer, who can help your business to stand out in a crowded marketplace.

5. Professionalism:

Outsourcing graphic design means dealing with professional graphic design agencies who have a higher level of professionalism and expertise than in-house designers, which ensures that all projects are completed on time and within budget, moreover, meet your highest standards.  

Final thoughts,

Outsourcing may be the best choice depending on your business needs, making an informed outsourcing decision and choosing the right outsourcing graphic design company for your business is your way to benefit from outsourcing advantages.