DOCAisservingtraditionalItaliancuisineinacozyandintimatesetting.Weaimtocreateanunforgettablediningexperienceforourguests,andweneedabrandidentitythatcommunicatesthis.OurmainfocusatthisstageistohaveanElegantandmemorablelogoandothervisuals.

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Solution: Our approach went to create a warm, inviting, and authentic atmosphere. We run a few workshops with the DOCA team to understand how they went to represent themselves and how to make their customers feel.

Result: A timeless icon with color palette that conveys warmth and hospitality. Typography that is easy to read and complements the brand’s personality. Other elements such as; patterns, icons, and photo style.