Our Branding service offers complete creative solutions. Whether you need a Brand Development strategy for a new product or business, or you’re looking to rebrand to stay competitive within your market, our team has the skills to deliver the best outcome reflecting your vision goals.
We look at brands as stories to tell. The core value of our creative tellers, that we listen to the story from different points of view until we reach the best tell.
We develop new identities and refresh existing ones. We craft brand identity systems that are coherent expressions of a business’s values, personality and aspirations. We also deliver detailed brand guidelines that will both steer and inspire your future communications
Our process starts with getting to know you and your brand, through and through. From identifying “big picture” goals and associated challenges to intimately familiarizing ourselves with your industry and competition, we create a cohesive snapshot of your brand to work from. It’s the most important means to a successful end result, forming the basis of our approach from square one.
We focus on delivering tangible, evidence-based results.
No successful journey begins without a detailed roadmap. The planning stage of our process lays a foundation from which we’re able to develop effective strategies designed to take your brand to the next level. Through intensive research and market analysis, our team identifies key focal points to help guide positioning and create a cohesive presence for your brand. Sit back, and enjoy the ride.
Creativity. Design. Invention. It’s our favourite part of the process, where we get to flex our brain muscles and dream up new ways to present your brand to the world. Our designers, writers and visionary conceptualists work tirelessly behind the scenes to help bring everything to life — it’s just as magical as it sounds once everything comes together.
We’re ready for our close-up. 36 employs evidence-based strategies to help ensure the work we do for clients sees as many eyes and ears as possible. From print, digital and visual media to packaging and PR events, the implementation stage takes all of the hard work and thought we’ve put into a project and makes it visible to the world at large. It’s the most gratifying part of the process and something that never gets old.
Knowledge is power in creating successful campaigns — especially when it comes to data. We closely monitor and analyze trends in performance after implementation, adjusting course if necessary and throttling full-speed ahead when we hit a stride. Our horizon-level view allows us to never lose track of what’s working and what’s not, effectively helping to keep your brand from veering off track at any given point in time.
CREATIVE From complete brand overhauls to standalone projects, we tell stories that are driven by research and strategy, yet feel utterly unexpected and one hundred percent original.